WASABI Insight vol.7 "Unstoppable Influencer Marketing in Singapore & the Region"


19th July (Wed) 7:00pm WorkCentral @ Dhoby Ghaut

Connecting Japan & ASEAN for casual & stimulating exchange of ideas in business. A truly cross-border business networking event, first of its kind in Singapore.

Why Influencer Marketing Will Explode In 2017? ​
"This trend is not limited to mainstream and popular markets such as fashion, athletics, or entertainment. There are influencers in markets centered around everything from bass fishing to hot yoga to mindfulness and spirituality......
In 2017, these sorts of collaborations between big brands and influencers are only to increase. So much so, that if influencer marketing is the beginning, then what’s next is the shift from social media to social marketplaces."


About the Speaker

Ms. Evangeline Leong

Founder & CEO Kobe Global Technologies

Evangeline has almost 10 years of experience in embracing digital marketing. Having managed 60-man regional company across Southeast Asia and USD10M ad revenue, Evangeline has experience in building high-performance teams across all kinds of online advertising products including PPC advertising, SEM, SEO, Display, Remarketing on platforms such as Google, Yahoo, Baidu, YouTube, Facebook and LinkedIn. ​

At this event, Evangeline will be sharing with us how influencer marketing has fast developed into a major marketing strategy that brands cannot ignore. She will be focusing on Singapore and the regional consumer markets, analysing trends set by influencers, and top tips on how businesses should choose the right influencers for engaging their target audience the most cost effective way.

About Kobe

Kobe (口碑, kǒu bēi) is a pending patent* AI-driven advertising platform that pairs advertisers with relevant everyday influencers, leveraging on their ability to broadcast messages to millions of users so that businesses can get represented in front of their target audience in a credible manner.

Event detail

Date: 19th July (Wed) Evening: 1900~2130 (opening 1830)

Venue: WorkCentral, Brew House Singapore Shopping Centre 190 Clemenceau Avenue #06-03 Singapore 239924

Capacity: 50 people max

Fee: $50 (advance tickets $40),

Refreshment, drinks, beer, wine included

Language: English

Dress code: Smart casual


1830~1900 Registration, Refreshment & Networking

19015~1945 Introduction & short presentation by speakers

1945~2000 Panel discussion by speakers

2000~2015 Questions & discussion from the participants

2015~2030 Quiz & Prizes

2030~2130 More drinks & Networking

2130 The End

About WASABI Insight

WASABI Insight is a regular social networking event for bridging Singapore & Japan in terms of Business, Culture, & Talents, in order to enhance interaction & exchange of ideas between Singaporeans, Japanese, as well as other expatriate professionals.


Kindly pre-register for advance tickets for WASABI Insight by clicking on"GET TICKET" on the right.

Due to limited seats and sold-out previous events, early pre-registration online is advised.

For enquiry , kindly email to


Past WASABI Events

WASABI Discovery vol.1 "Japan Travel: the Paths Less Travelled" by JR East & IPPIN Cafe & Bar

WASABI Discovery: CHITOSE BIO EVOLUTION "Agriculture from Japan to the world" (Read more)

WASABI Discovery: Hoshino Coffee "Japan's Coffee & Cafe Culture" (Read more)

WASABI Discovery~ "Omotenashi... Revealing the secrets of Japan's hospitality" by Ishikawa Prefecture (Read more)

Wed Jul 19, 2017
7:00 PM - 9:30 PM SGT
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WorkCentral @ Dhoby Ghaut
Very early bird SOLD OUT $40.00
Early bird SOLD OUT $45.00
At door SOLD OUT $50.00
Venue Address
190 Clemenceau Avenue #06-03 Singapore 239924 Singapore
Dhoby Ghaut MRT Exit B, 2min by foot
WASABI Creation

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